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https://alineaanalytics.com/news/assassins_shadow/
資料來源：Alinea Analytics
發表日期：March 24, 2025
作者：Rhys Elliott

標題：刺客暗影者不慍不火的早期銷售數字顯示它並非育碧期待的救命仙丹

Assassin’s Creed Shadows’ lukewarm early sales suggest it’s not the silver
bullet Ubisoft needs.

內文節錄：

上個週末，育碧在社群網站上宣布刺客暗影者的玩家數已超過200萬

Over the weekend, Ubisoft took to social media to announce that Assassin’s
Creed Shadows hitting 2 million players.

但這並非銷售數字-而是玩家數。
育碧同時也表示暗影者的玩家數超越了2017年的史源與2018年的奧德賽

That’s not copies sold – that’s players. Ubisoft also said Shadows’
players exceeded the launches of 2017’s Assassin’s Creed Origins and 2018’
s Assassin’s Creed Odyssey.

但在2025年，"玩家數"能告訴我們的也就這麼多。
當年那些早期的刺客遊戲發售時，育碧的訂閱治服務Ubisoft+並不存在
現在你每個月只要花18美元訂閱Ubisoft+，就能在PC或XBOX上
遊玩育碧最新發行的遊戲，其中當然也包括暗影者。

But the ‘’players’’ metric only tells us so much in 2025. Back when those
earlier Assassin’s Creed games launched, Ubisoft’s multi-game subscription
(Ubisoft+) didn’t exist. For $18 a month, Ubisoft+ lets subscribers play new
Ubisoft games, including Assassin’s Creed Shadows, on PC and Xbox at launch.

不只如此，"玩家數"還包括了分享遊戲的玩家，包括那些使用小技巧
共同遊玩1份PS5數位遊戲的複數玩家，都會被算進玩家數裡

What’s more, the ‘’players’’ number includes gamers who are sharing a
copy of the game, including those who use the PS5’s digital game-sharing
trick. This would capture multiple players for just one sold copy.

所以育碧釋出的"玩家數"指標，只闡述了部分的事實
要真正檢視一款遊的銷售表現，我們決定更加深入的研究PS5與STEAM上的銷售數字

So the ‘’players’’ metric Ubisoft released only tells part of the story.
To shine the spotlight on the game’s performance, we decided to dive deeper
into our Steam and PlayStation copies sold estimates.

副標題：銷售數字顯示，刺客暗影者的銷售表現並沒那麼好

Copies sold tells a less convincing story for Assassin’s Creed Shadows’
performance

雖然上週六育碧宣布玩家數達到了200萬，但實際的銷售數字遠低於此

While Ubisoft announced the two-million-players metric on Saturday, the
actual copies sold are far lower.

我們的資料顯示，截至3/22為止，刺客暗影者已經由PS5與STEAM平台售出
合計超過100萬份遊戲，PS5售出71萬2，STEAM售出28萬9

Our data shows that Assassin’s Creed Shadows had sold through one million
copies across PS5 and Steam that day (March 22nd), with 711.7 K on PS5 and
288.8K on Steam:
https://i.imgur.com/EYprCRr.png

當然這只是個早期指標，100萬份銷售並不能代表甚麼
同時這款遊戲也有在Xbox與Luna上發售
但這數字對育碧來說並未反映出巨大的成功

While this is just an early indicator, a million copies is nothing to sniff
at, and the game is also available on Xbox and Luna, the numbers do not
reflect a smash hit for Ubisoft.

考慮到暗影者的規模與開發時程，幾乎可以肯定目前為止它並未回本

Given the scope and development time of Assassin’s Creed Shadows, the title
has almost certainly not broken even yet.

(中間省略)

副標題：對馬戰鬼在STEAM上發行時，銷量是暗影者的2倍

Ghost of Tsushima sold twice as much as Assassin’s Creed Shadows on Steam at
launch

過去育碧選擇放棄在STEAM上首發遊戲，近期他們則實驗性的在遊戲發布後
再將遊戲上架STEAM，並且時間間隔不斷地在縮短

In the past, Ubisoft chose to forgo launching on Steam. More recently, it’s
been experimenting with adding games to Steam after launch, and it’s been
closing the gap over time:

2020年的刺客維京紀元在原始發行時間2年後上架STEAM
2022年的刺客幻象則在發行隔年上架STEAM

目前為止暗影者在STEAM上的表現只能說是差強人意

2020’s Assassin’s Creed Valhalla launched on Steam two years after its
original launching on other platforms and the Epic Game Store
2022’s Assassin’s Creed Mirage came a year after
2024’s Star Wars Outlaws came three months after
And now, Assassin’s Creed Shadows has launched on Steam on day one
But Shadows’ performance on Steam has been largely underwhelming so far,
given the legacy of Assassin’s Creed as a franchise.

另一款以日本為舞台的類刺客遊戲，在STEAM上的銷售表現則亮眼許多：
對馬戰鬼在PS4上發行4年後才登陸STEAM，首發時的銷售數字是暗影者的2倍
(對馬戰鬼 45萬7 vs 暗影者 21萬4)

Another Assassin’s Creed-style game set in Japan performed far better. Ghost
of Tsushima, a port of a then-four-year-old PS4 game, sold twice as many
copies on Steam as Assassin’s Creed Shadows did at launch (457.3K versus
214.1K):
https://i.imgur.com/qRlvQSM.png

後段全刪
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小結：
繼續嘗試不帶偏見的去翻譯，有錯請指證
這篇翻譯是出自一家挪威的調研公司的報告
他們能取得的銷售數字僅限STEAM跟PS5
育碧那塊是空白，所以就當個參考看看吧

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※ 作者: macrose 2025-03-25 23:25:53
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