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Shawn Layden 曾任SIE Worldwide Studios董事長。此前，他曾擔任索尼互動娛樂美國
公司（SIEA）總裁兼執行長、索尼網路娛樂國際公司（SNEI）執行副總裁兼營運長。



Ex-PlayStation Boss Shawn Layden Says ‘Exclusivity Is Your Achilles’ Heel’
if Game Costs Exceed $200 Million

https://reurl.cc/qrAnzN



Video game exclusivity is one of the hottest topics within the industry after
recent moves by both Microsoft and Sony to release their first-party games on
multiple, sometimes rival platforms. This, coupled with rising development
costs and increasingly squeezed margins, has caused some to question whether
the console exclusive has a future.




Speaking in an interview with VentureBeat, former president and CEO of Sony
Interactive Entertainment America Shawn Layden said when a video game’s
costs exceed $200 million, “exclusivity is your Achilles’ heel.”

索尼互動娛樂美國公司前總裁兼首席執行官 Shawn Layden 在接受VentureBeat採訪時表
示，當一款遊戲的成本超過 2 億美元時，“獨佔性就是你的致命弱點。”



“It reduces your addressable market,” Layden continued, before citing the
success of Arrowhead’s Helldivers 2, which launched on PlayStation 5 and PC
to explosive success. “Particularly when you’re in the world of live
service gaming or free-to-play. Another platform is just another way of
opening the funnel, getting more people in. In a free-to-play world, as we
know, 95% of those people will never spend a nickel. The business is all
about conversion. You have to improve your odds by cracking the funnel open.
Helldivers 2 has shown that for PlayStation, coming out on PC at the same
time. Again, you get that funnel wider. You get more people in.”

「它減少了你的潛在市場，」Layden 繼續說道，然後引用了 Arrowhead 的《




First-party development costs rise with the release of each generation of
consoles, but costs have ballooned in recent years. Last month, Sony boss
Hiroki Totoki offered what he called his “frank impressions” of the
PlayStation business, suggesting its studios can do more to cut development
costs. The release of data stolen from Sony-owned developer Insomniac late
last year also revealed internal concern at the growing cost of the studio’s
games. According to Kotaku's report on the breach, Spider-Man 2 development
costs ran $30 million over the original $270 million budget, and ultimately
needed to sell 7.2 million units to break even. The latest sales figures
suggest Spider-Man 2 has now veered into profitable territory, although Sony
has yet to confirm that itself.





Layden said single-player games have a similar audience consideration as
multiplayer games, though not exactly the same. “For single-player games it’
s not the same exigency,” he said. “But if you’re spending $250 million,
you want to be able to sell it to as many people as possible, even if it’s
just 10% more.”





Layden’s comments echo those of former Xbox boss Peter Moore, who in a
recent interview with IGN suggested Microsoft will be debating internally
whether to release Xbox poster-child Halo on PlayStation.

Layden言論與 Xbox 前老闆彼得摩爾 (Peter Moore) 的言論相呼應，後者在最近接受
IGN 採訪時表示，微軟將在內部討論是否在 PlayStation 上發布 Xbox 作品《Halo》。



“If Microsoft says, wait, we're doing $250 million on our own platforms, but
if we then took Halo as, let's call it a third-party, we could do a billion…
You got to think long and hard about that, right?” Moore said. “I mean, you
just got to go, yeah, should it be kept? It's a piece of intellectual
property. It's bigger than just a game. And how do you leverage that? Those
are the conversations that always happen with, how do you leverage it in
everything that we would do?”




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索和軟的第一方獨佔遊戲開發成本都好高
動不動就要2億美元起跳

任的馬薩寶 開發成本應該遠遠不如索和任的第一方獨佔遊戲



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※ 作者: silentknight 2024-03-11 21:24:13
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