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作者 STAV72 (刁民黨黨務主委)
標題 [新聞] 親以色列的仇巴廣告出現在子供向電玩中
時間 Tue Oct 31 17:19:39 2023

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1.媒體來源:

reuters 路透社

2.記者署名:

By Raphael Satter, Katie Paul and Sheila Dang

3.完整新聞標題:

Graphic pro-Israel ads make their way into children’s video games

親以色列的仇巴廣告出現在子供向電玩中

4.完整新聞內文:

Graphic pro-Israel ads make their way into children’s video games
By Raphael Satter, Katie Paul and Sheila Dang
October 31, 20235:47 AM GMT+8Updated 11 hours ago

Oct 30 (Reuters) - Maria Julia Assis was sitting down to a meal in her
terraced home in north London when her 6-year-old son ran into the dining
room, his face pale.

10 月 30 日（路透社）——瑪麗亞· 朱莉婭· 阿西斯 (Maria Julia Assis) 在她位於倫
敦北部的聯排別墅裡坐下來吃飯時，她 6 歲的兒子臉色蒼白地跑進餐廳。

The puzzle game on his Android phone had been interrupted by a video showing
Hamas militants, terrified Israeli families and blurred graphic footage. Over
a black screen, a message from the Israeli Ministry of Foreign Affairs told
the first grader: "WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY
PRICE."

他的安卓手機上的解謎遊戲被一段影片打斷，影片顯示哈馬斯武裝分子、驚恐的以色列家
庭和模糊的畫面。黑屏上，一條來自以色列外交部的信息告訴一年級學生：“我們將確保
那些傷害我們的人付出沉重的代價。”


Assis, a 28-year-old barista from Brazil, said that the ad left her son
shaken and she quickly deleted the game.

"He was shocked," she said in a telephone interview last week. "He literally
said, 'What is this bloody ad doing in my game?'"

Reuters has not been able to establish how the ad came to her son's video
game, but her family isn't alone. The news agency has documented at least
five other cases across Europe where the same pro-Israel video, which carried
footage of rocket attacks, a fiery explosion, and masked gunmen, was shown to
gamers, including several children.

來自巴西的 28 歲咖啡師阿西斯表示，這則廣告讓她的兒子感到震驚，她很快就刪除了這
款遊戲。

「他很震驚，」她上週在電話採訪中說。“他字面意思是，’這個該死的廣告在我的遊戲
中做了什麼？’”

路透社尚未確定該廣告是如何出現在她兒子的視頻遊戲中的，但她的家人並不孤單。該通
訊社還記錄了歐洲各地至少另外五起案件，其中向遊戲玩家（包括幾名兒童）播放了同樣
的親以色列視頻，其中包含火箭襲擊、猛烈爆炸和蒙面槍手的鏡頭。


In at least one case, the ads were played inside the popular "Angry Birds"
game made by SEGA-owned developer Rovio (ROVIO.HE).

Rovio confirmed that "somehow these ads with disturbing content have in error
made it through to our game" and were now being blocked manually.
Spokesperson Lotta Backlund did not provide details on which of its "dozen or
so ad partners" had supplied it with the ad.

Israeli Ministry of Foreign Affairs' head of digital, David Saranga,
confirmed that the video was a government-promoted ad but said he had "no
idea" how it ended up inside various games.

至少在一個案例中，這些廣告是在世嘉旗下開發商 Rovio (ROVIO.HE)製作的流行「憤怒
鳥」遊戲中播放的。

Rovio 證實，“不知何故，這些含有令人不安內容的廣告錯誤地進入了我們的遊戲”，現
在已手動封鎖。發言人洛塔· 貝克蘭德(Lotta Backlund)沒有提供有關其「十幾個廣告合
作夥伴」中哪一個向其提供廣告的詳細資訊。


以色列外交部數位部門負責人大衛· 薩蘭加證實，該影片是政府宣傳的廣告，但表示他「
不知道」它是如何出現在各種遊戲中的。

He said the footage was part of a larger advocacy drive by the Israeli
Foreign Ministry, which has spent $1.5 million on internet ads since Hamas'
Oct. 7 attack on civilians in southern Israel ignited war in Gaza. He said
officials had specifically instructed advertisers "to block it for people
under 18".

Saranga defended the graphic nature of the ad campaign.

"We want the world to understand that what happened here in Israel," he said.
"It's a massacre."

Reuters contacted 43 advertising firms that Rovio listed on its website as
"third-party data partners" to try to ascertain who placed the ad in the
games.

他表示，這段影片是以色列外交部更大規模宣傳活動的一部分，自哈馬斯 10 月 7 日襲
擊以色列南部平民並引發加薩戰爭以來，以色列外交部已花費 150 萬美元用於網路廣告
。他說，官員們已明確指示廣告商「禁止 18 歲以下的人觀看」。


薩蘭加為廣告活動的圖形性質進行了辯護。

「我們希望世界了解以色列發生的事情，」他說。“這是一場屠殺。”

路透社聯繫了 Rovio 在其網站上列為「第三方數據合作夥伴」的 43 家廣告公司，試圖
確定是誰在遊戲中投放了廣告。

Of those partners, 12 responded, including Amazon (AMZN.O), Index Exchange
and Pinterest (PINS.N), and said they were not responsible for the ad
appearing on Angry Birds.

Saranga said the ministry had spent money with ad companies including Taboola
(TBLA.O), Outbrain (OB.O), Alphabet's (GOOGL.O) Google and X, formerly known
as Twitter. Taboola and Outbrain said they had nothing to do with the gaming
ads.

Google ran more than 90 ads for the foreign ministry but declined to comment
on where it displayed those ads. X, formerly known as Twitter, didn't respond
to requests for comment.

Reuters found no evidence of an analogous Palestinian digital advertising
effort, save for a few Arabic-language videos promoted by West Bank-based
Palestine TV, a news agency affiliated with the Palestinian Authority.

在這些合作夥伴中，有 12 家做出了回應，其中包括亞馬遜(AMZN.O)、Index Exchange
和 Pinterest (PINS.N)，並表示他們對《憤怒鳥》上出現的廣告不承擔任何責任。

薩蘭加表示，該部已向 Taboola (TBLA.O)、Outbrain (OB.O)、Alphabet 旗下谷歌

(GOOGL.O)和 X（前身為 Twitter）等廣告公司投入資金。Taboola 和 Outbrain 表示，

他們與遊戲廣告無關。

谷歌為外交部投放了 90 多個廣告，但拒絕透露這些廣告的展示位置。X（原名 Twitter
）沒有回應置評請求。

除了巴勒斯坦權力機構下屬新聞機構巴勒斯坦電視台宣傳的一些阿拉伯語影片外，路透社
沒有發現類似的巴勒斯坦數位廣告活動的證據。

A representative from the Palestinian Authority's foreign ministry shared a
statement saying the ministry was working to sway public opinion by sharing
evidence of suffering in Gaza under the Israeli bombardment that followed the
Oct. 7 attack, but did not say whether it was using advertising as a tool.

Representatives from Hamas, the Islamist movement that governs Gaza, did not
respond to Reuters requests for comment about its media campaigns.

Reuters documented six cases – in Britain, France, Austria, Germany and
Holland – where people had seen the same or similar ads as Assis' son or
said their children had seen them. In the Assis family's case, the ads
appeared in a game called "Alice's Mergeland" made by a developer called
LazyDog Game. Other ads appeared on family-friendly digital pastimes such as
the block-building game "Stack," puzzle game "Balls'n Ropes," "Solitaire:
Card Game 2023," and run-and-jump adventure "Subway Surfers."

巴勒斯坦權力機構外交部的一名代表分享了一份聲明，稱該部正在努力透過分享 10 月
7 日襲擊後以色列轟炸加薩地區遭受苦難的證據來影響公眾輿論，但沒有透露是否使用廣
告作為手段工具。

統治加薩的伊斯蘭運動哈馬斯的代表沒有回應路透社對其媒體活動發表評論的請求。

路透社記錄了英國、法國、奧地利、德國和荷蘭的六起案例，人們看到了與阿西斯兒子相
同或相似的廣告，或者說他們的孩子也看到這些廣告。在Assis家族的案例中，廣告出現
在一款名為「Alice's Mergeland」的遊戲中，該遊戲由一家名為LazyDog Game的開發商
製作。其他廣告出現在適合家庭的數位娛樂活動中，例如積木遊戲「Stack」、益智遊戲
「Balls'n Ropes」、「Solitaire：Card Game 2023」以及跑跳冒險遊戲「Subway

Surfers」。

Alexandra Marginean, a 24-year-old intern living in Munich said she was
surprised to see the pro-Israel video pop up in the middle of her game of
Solitaire.

"I had a very aggressive reaction to it," Marginean said.

LazyDog Game did not respond to requests for comment. Stack's Ubisoft-owned
(UBIP.PA) developer Ketchapp, Solitaire's Austrian developer nerByte, Balls'n
Ropes' Turkish developer Rollic and Subway Surfers' Danish developer SYBO
Games also did not return messages seeking comment on the ads.

住在慕尼黑的 24 歲實習生亞歷山德拉· 馬吉尼安 (Alexandra Marginean) 表示，她很
驚訝地看到親以色列的影片在她的紙牌遊戲中突然出現。

「我對此反應非常激烈，」馬吉尼安說。

LazyDog Game 沒有回應置評請求。Stack 的育碧旗下(UBIP.PA)開發商 Ketchapp、
Solitaire 的奧地利開發商 nerByte、Balls'n Ropes 的土耳其開發商 Rollic 和

Subway Surfers 的丹麥開發商 SYBO Games 也沒有回覆尋求對廣告發表評論的訊息。


Apple (AAPL.O) and Alphabet's (GOOGL.O) Google, which police the apps on
their in-house software platforms for iPhones and Android phones,
respectively, referred questions back to the games' developers.

Rules on advertisements vary by country, but in Britain - where Assis and her
son live - it's the Advertising Standards Authority that monitors publicity
campaigns. The authority said that while it was not currently investigating
any ads from the Israeli government, in general any publicity should avoid
"overly graphic" images and that such footage should be "carefully targeted 
away from under-18s."

Reporting by Raphael Satter in Washington, Sheila Dang and Katie Paul in New
York; Editing by Ken Li and Lisa Shumaker

蘋果(AAPL.O)和 Alphabet (GOOGL.O) Google分別負責 iPhone 和 Android 手機內部軟
體平台上的應用程式監管，並將問題轉回給遊戲開發人員。

各國的廣告規定各不相同，但在阿西斯和她兒子居住的英國，廣告標準局負責監督宣傳活
動。該機構表示，雖然目前沒有調查以色列政府的任何廣告，但一般來說，任何宣傳都應
避免「過於露骨」的圖像，並且此類對象應「謹慎針對 18 歲以下青少年」。


Raphael Satter 在華盛頓、Sheila Dang 和 Katie Paul 在紐約的報告；編輯：Ken Li
和 Lisa Shumaker

5.完整新聞連結 (或短網址)不可用YAHOO、LINE、MSN等轉載媒體:

https://reurl.cc/MyDRam
Graphic pro-Israel ads make their way into children’s video games | Reuters
[圖]
"WE WILL MAKE SURE THAT THOSE WHO HARM US PAY A HEAVY PRICE": This was the message from the Israeli Ministry of Foreign Affairs. It was in an ad disco ...

 

6.備註:

https://www.youtube.com/watch?v=8ETRVyp2n-g

以色列終於幫迪士尼解鎖新成就了：

[讓幼童能在你的遊戲過程中感到恐懼而崩潰尖叫]


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※ 作者: STAV72 2023-10-31 17:19:39
※ 文章代碼(AID): #1bGCQkmb (Gossiping)
※ 文章網址: https://www.ptt.cc/bbs/Gossiping/M.1698743982.A.C25.html
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