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三星的第一件穿戴式電子產品Gear兩支廣告熱騰騰出爐囉~~
http://ppt.cc/VDCC
http://ppt.cc/0lLd

各大外媒也都給了一些評論:

-Engadget

Samsung's Galaxy Gear ads play on your nostalgia, invoke Dick Tracy
Limited device compatibility and fledgling third-party support leave those
claims up for debate, but that doesn't make the nostalgic overview any less
所支援的機種受限、剛起步的第三方支援讓這些宣稱(此指廣告想表達的””演化、漫長
等待””的概念)留給公評，但這不減這部懷舊感廣告的娛樂性


-The Verge

Samsung's best commercial is for its worst product
Well, technically, it's all the fictional smartwatches that are doing the
talking, but the result is still very good. Shame we can't say the same about
the Gear itself.
廣告中都是科幻智慧型手表在表達，但廣告效果非常好，可悲的是我們沒辦法說Gear也很
好


-Android Central

Samsung taps into smartwatches' sci-fi history in first Galaxy Gear ad
While the Galaxy Gear is a very imperfect first attempt at an
Android-powered smartwatch, the company is bound to pique consumers' interest
with simple yet effective commercials like this.
易引起消費者的興趣



-PhoneArena

Samsung Galaxy Gear gets a really good commercial, still not a great product
though
The best part about the Gear in the commercials is that it is actually
showing off one of the better functions, the voice calling. The Gear a good
first try, but it has too many flaws, and being locked to the Galaxy Note 3
doesn't help at all. We're looking forward to the future evolution of Android
smartwatches, especially once Google either adapts Android properly or adapts
the Google Glass experience to smartwatches.



-All Things D

Samsung Taps Dick Tracy and the Jetsons to Help Sell Its Galaxy Gear Watch
Much of the Twitter commentary Sunday was on how cool the commercials are as
compared to the rather lackluster reviews of the product itself.


-CNET

Samsung shrieks: Captain Kirk, Fred Flintstone talked to watches
A new ad trying to make the poorly reviewed Galaxy Gear somehow relevant,
features Captain Kirk, and a host of other watch-talkers throughout
entertainment history.


-Pocket-lint

Samsung releases Galaxy Gear ads, shows evolution of the smartwatch
Funny thing, unlike its typical advertisements, Samsung isn't able to attack
Apple in the smartwatch space yet. Instead, it has to stick to a more
traditional style of selling a product for what it is.
較傳統的賣產品的路線


-TechCrunch

Samsung’s Galaxy Gear Ads Show A Dated Device, Not A Futuristic One
By all accounts, the Galaxy Gear is a first attempt that pretty clearly
misses the mark for what a smartwatch ultimately should be, and consumers dont seem all that energized by the concept, at least not based on local
evidence here in London. Per CNET UK editor Jason Jenkins:
淡，至少CNET的英國編輯是這樣寫的: (然後很賤的放上兩張twitter圖片)(連N3也乏人問
津嗎?)
https://twitter.com/jenkojenkins/status/385817153649143808/photo/1
https://twitter.com/jenkojenkins/status/386057438425649152/photo/1


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結論:

1. 多數媒體都提到了廣告與產品本身形成烈對比
2. 部分外媒提到這支廣告中的表讓人易產生共鳴
3. 部分外媒提到他一致的缺點
4. 部分外媒提到他們期待Google 或Apple未來所推出的初嘗
   試產品(暗示三星不會做這類產品)
5. 部分外媒提到這支廣告向iphone的第一支廣告致敬
   附上iphone廣告: http://ppt.cc/ZafA


後記:



形容三星, 會是什麼呢?


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※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 140.96.59.115

看艾索哥戰的辛苦, 給哥打打氣, CNET有提到:

Perhaps, in time, real people will appreciate returning to their wrist for
their information. Perhaps these watches will become more stylish the minute
(if ever) Apple releases one.

"有可能這表在APPLE做了之後就會變潮" 看來外媒還是對apple多點信心
※ 編輯: chrisorange     來自: 140.96.59.115        (10/07 21:30)

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