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Drawing from some of the most pivotal points in his life, Steve Jobs, chief executive officer and co-founder of Apple Computer and of Pixar Animation Studios...
Steve Jobs' 2005 Stanford Commencement Address
This is the text of the Commencement address by Steve Jobs, CEO of
Apple Computer and of Pixar Animation Studios, delivered on June
12, 2005.
I am honored to be with you today at your commencement from one of
the finest universities in the world. I never graduated from
college. Truth be told, this is the closest I've ever gotten to a
college graduation. Today I want to tell you three stories from my
life. That's it. No big deal. Just three stories.
The first story is about connecting the dots.
I dropped out of Reed College after the first 6 months, but then
stayed around as a drop-in for another 18 months or so before I
really quit. So why did I drop out?
It started before I was born. My biological mother was a young,
unwed college graduate student, and she decided to put me up for
adoption. She felt very strongly that I should be adopted by
college graduates, so everything was all set for me to be adopted
at birth by a lawyer and his wife. Except that when I popped out
they decided at the last minute that they really wanted a girl. So
my parents, who were on a waiting list, got a call in the middle
of the night asking: "We have an unexpected baby boy; do you want
him?" They said: "Of course." My biological mother later found out
that my mother had never graduated from college and that my father
had never graduated from high school. She refused to sign the
final adoption papers. She only relented a few months later when
my parents promised that I would someday go to college.
And 17 years later I did go to college. But I naively chose a
college that was almost as expensive as Stanford, and all of my
working-class parents' savings were being spent on my college
tuition. After six months, I couldn't see the value in it. I had
no idea what I wanted to do with my life and no idea how college
was going to help me figure it out. And here I was spending all of
the money my parents had saved their entire life. So I decided to
drop out and trust that it would all work out OK. It was pretty
scary at the time, but looking back it was one of the best
decisions I ever made. The minute I dropped out I could stop
taking the required classes that didn't interest me, and begin
dropping in on the ones that looked interesting.
It wasn't all romantic. I didn't have a dorm room, so I slept on
the floor in friends' rooms, I returned coke bottles for the 5¢
deposits to buy food with, and I would walk the 7 miles across
town every Sunday night to get one good meal a week at the Hare
Krishna temple. I loved it. And much of what I stumbled into by
following my curiosity and intuition turned out to be priceless
later on. Let me give you one example:
Reed College at that time offered perhaps the best calligraphy
instruction in the country. Throughout the campus every poster,
every label on every drawer, was beautifully hand calligraphed.
Because I had dropped out and didn't have to take the normal
classes, I decided to take a calligraphy class to learn how to do
this. I learned about serif and san serif typefaces, about varying
the amount of space between different letter combinations, about
what makes great typography great. It was beautiful, historical,
artistically subtle in a way that science can't capture, and I
found it fascinating.
None of this had even a hope of any practical application in my
life. But ten years later, when we were designing the first
Macintosh computer, it all came back to me. And we designed it all
into the Mac. It was the first computer with beautiful typography.
If I had never dropped in on that single course in college, the
Mac would have never had multiple typefaces or proportionally
spaced fonts. And since Windows just copied the Mac, its likely
that no personal computer would have them. If I had never dropped
out, I would have never dropped in on this calligraphy class, and
personal computers might not have the wonderful typography that
they do. Of course it was impossible to connect the dots looking
forward when I was in college. But it was very, very clear looking
backwards ten years later.
Again, you can't connect the dots looking forward; you can only
connect them looking backwards. So you have to trust that the dots
will somehow connect in your future. You have to trust in
something — your gut, destiny, life, karma, whatever. This
approach has never let me down, and it has made all the difference
in my life.
My second story is about love and loss.
I was lucky — I found what I loved to do early in life. Woz and I
started Apple in my parents garage when I was 20. We worked hard,
and in 10 years Apple had grown from just the two of us in a
garage into a $2 billion company with over 4000 employees. We had
just released our finest creation — the Macintosh — a year
earlier, and I had just turned 30. And then I got fired. How can
you get fired from a company you started? Well, as Apple grew we
hired someone who I thought was very talented to run the company
with me, and for the first year or so things went well. But then
our visions of the future began to diverge and eventually we had a
falling out. When we did, our Board of Directors sided with him.
So at 30 I was out. And very publicly out. What had been the focus
of my entire adult life was gone, and it was devastating.
I really didn't know what to do for a few months. I felt that I
had let the previous generation of entrepreneurs down - that I had
dropped the baton as it was being passed to me. I met with David
Packard and Bob Noyce and tried to apologize for screwing up so
badly. I was a very public failure, and I even thought about
running away from the valley. But something slowly began to dawn
on me — I still loved what I did. The turn of events at Apple had
not changed that one bit. I had been rejected, but I was still in
love. And so I decided to start over.
I didn't see it then, but it turned out that getting fired from
Apple was the best thing that could have ever happened to me. The
heaviness of being successful was replaced by the lightness of
being a beginner again, less sure about everything. It freed me to
enter one of the most creative periods of my life.
During the next five years, I started a company named NeXT,
another company named Pixar, and fell in love with an amazing
woman who would become my wife. Pixar went on to create the worlds
first computer animated feature film, Toy Story, and is now the
most successful animation studio in the world. In a remarkable
turn of events, Apple bought NeXT, I returned to Apple, and the
technology we developed at NeXT is at the heart of Apple's current
renaissance. And Laurene and I have a wonderful family together.
I'm pretty sure none of this would have happened if I hadn't been
fired from Apple. It was awful tasting medicine, but I guess the
patient needed it. Sometimes life hits you in the head with a
brick. Don't lose faith. I'm convinced that the only thing that
kept me going was that I loved what I did. You've got to find what
you love. And that is as true for your work as it is for your
lovers. Your work is going to fill a large part of your life, and
the only way to be truly satisfied is to do what you believe is
great work. And the only way to do great work is to love what you
do. If you haven't found it yet, keep looking. Don't settle. As
with all matters of the heart, you'll know when you find it. And,
like any great relationship, it just gets better and better as the
years roll on. So keep looking until you find it. Don't settle.
My third story is about death.
When I was 17, I read a quote that went something like: "If you
live each day as if it was your last, someday you'll most
certainly be right." It made an impression on me, and since then,
for the past 33 years, I have looked in the mirror every morning
and asked myself: "If today were the last day of my life, would I
want to do what I am about to do today?" And whenever the answer
has been "No" for too many days in a row, I know I need to change
something.
Remembering that I'll be dead soon is the most important tool I've
ever encountered to help me make the big choices in life. Because
almost everything — all external expectations, all pride, all
fear of embarrassment or failure - these things just fall away in
the face of death, leaving only what is truly important.
Remembering that you are going to die is the best way I know to
avoid the trap of thinking you have something to lose. You are
already naked. There is no reason not to follow your heart.
About a year ago I was diagnosed with cancer. I had a scan at 7:30
in the morning, and it clearly showed a tumor on my pancreas. I
didn't even know what a pancreas was. The doctors told me this was
almost certainly a type of cancer that is incurable, and that I
should expect to live no longer than three to six months. My
doctor advised me to go home and get my affairs in order, which is
doctor's code for prepare to die. It means to try to tell your
kids everything you thought you'd have the next 10 years to tell
them in just a few months. It means to make sure everything is
buttoned up so that it will be as easy as possible for your
family. It means to say your goodbyes.
I lived with that diagnosis all day. Later that evening I had a
biopsy, where they stuck an endoscope down my throat, through my
stomach and into my intestines, put a needle into my pancreas and
got a few cells from the tumor. I was sedated, but my wife, who
was there, told me that when they viewed the cells under a
microscope the doctors started crying because it turned out to be
a very rare form of pancreatic cancer that is curable with
surgery. I had the surgery and I'm fine now.
This was the closest I've been to facing death, and I hope its the
closest I get for a few more decades. Having lived through it, I
can now say this to you with a bit more certainty than when death
was a useful but purely intellectual concept:
No one wants to die. Even people who want to go to heaven don't
want to die to get there. And yet death is the destination we all
share. No one has ever escaped it. And that is as it should be,
because Death is very likely the single best invention of Life. It
is Life's change agent. It clears out the old to make way for the
new. Right now the new is you, but someday not too long from now,
you will gradually become the old and be cleared away. Sorry to be
so dramatic, but it is quite true.
Your time is limited, so don't waste it living someone else's
life. Don't be trapped by dogma — which is living with the
results of other people's thinking. Don't let the noise of others'
opinions drown out your own inner voice. And most important, have
the courage to follow your heart and intuition. They somehow
already know what you truly want to become. Everything else is
secondary.
When I was young, there was an amazing publication called The
Whole Earth Catalog, which was one of the bibles of my generation.
It was created by a fellow named Stewart Brand not far from here
in Menlo Park, and he brought it to life with his poetic touch.
This was in the late 1960's, before personal computers and desktop
publishing, so it was all made with typewriters, scissors, and
polaroid cameras. It was sort of like Google in paperback form, 35
years before Google came along: it was idealistic, and overflowing
with neat tools and great notions.
Stewart and his team put out several issues of The Whole Earth
Catalog, and then when it had run its course, they put out a final
issue. It was the mid-1970s, and I was your age. On the back cover
of their final issue was a photograph of an early morning country
road, the kind you might find yourself hitchhiking on if you were
so adventurous. Beneath it were the words: "Stay Hungry. Stay
Foolish." It was their farewell message as they signed off. Stay
Hungry. Stay Foolish. And I have always wished that for myself.
And now, as you graduate to begin anew, I wish that for you.
Stay Hungry. Stay Foolish.
Thank you all very much.
http://mepopedia.com/forum/read.php?33,7604
Stanford Report, June 14, 2005
'You've got to find what you love,' Jobs says
The first story is about connecting the dots.
第1個故事,是關於很多點滴的串連。
I dropped out of Reed College after the first 6 months, but then stayed around as a drop-in for another 18 months or so before I really quit. So why did I drop out?
我在里德學院(Reed College)只待了6個月就休學了,到我退學前,我整整休學了18個月。為什麼我要休學?
None of this had even a hope of any practical application in my life. But ten years later, when we were designing the first Macintosh computer, it all came back to me. And we designed it all into the Mac. It was the first computer with beautiful typography. If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, its likely that no personal computer would have them. If I had never dropped out, I would have never dropped in on this calligraphy class, and personal computers might not have the wonderful typography that they do. Of course it was impossible to connect the dots looking forward when I was in college. But it was very, very clear looking backwards ten years later.
Again, you can't connect the dots looking forward; you can only connect them looking backwards. So you have to trust that the dots will somehow connect in your future. You have to trust in something — your gut, destiny, life, karma, whatever. Because believing that the dots will connect down the road will give you the confidence to follow your heart. Even when it leads you off the well worn path, and that will make all the difference. (This approach has never let me down, and it has made all the difference in my life.
我的第2個故事是關於愛與失去。
我的第3個故事,是關於死亡。
常保飢渴求知,常存虛懷若愚。(Stay Hungry, Stay Foolish )
謝謝大家。
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※ 編輯: ott 時間: 2015-10-24 17:34:11