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作者 標題 Microsoft opens CES without much-hyped tablet, highlights past successes
時間 2010年01月08日 Fri. AM 11:58:45
Microsoft opens CES without much-hyped tablet, highlights past
successes
By John D. Sutter, CNN
January 7, 2010 5:33 a.m. EST
Microsoft CEO Steve Ballmer gave Thursday's keynote address at the
Consumer Electronics Show in Las Vegas.
STORY HIGHLIGHTS
Microsoft did not announce its own tablet-style computer as
previously expected Project Natal, Microsoft's body-sensing gaming
system will be available this holiday season Natal uses cameras to
sense body movements, replicate them on screen
Follow CNN's technology coverage on Twitter: @cnntech.
Las Vegas, Nevada (CNN) -- Microsoft CEO Steve Ballmer opened up
the largest consumer technology trade show in the world with a
tone that was both reflective and energized, but without living up
to much -- if any -- of the anticipation that preceded the speech.
Some tech insiders had expected Microsoft to use its keynote slot
Wednesday at the Consumer Electronics Show to debut a tablet-sized
computer, a much-hyped category of electronics that is sized
between mobile phones and laptops and usually has a touch-sensitive screen.
Apple, the company's chief rival, is rumored to be announcing a
tablet later in January.
While Ballmer did briefly show off tablet-sized computers that run
on Microsoft's Windows 7 operating system, he did not announce a
Microsoft tablet computer; nor did he dazzle the technophile crowd
with many new products or announcements.
Instead, Ballmer chose largely to highlight the company's past
successes, like Windows 7, the Xbox 360, its Zune HD portable
music player and the search engine Bing. Thirty-nine million Xbox
360s have been sold worldwide, and Bing has gained 11 million new
users in recent months, he said.
He also mused on the history of technology and said he is going to
be headstrong about the fact that the future will be just as
innovative and inspiring as the past.
Noting that the global middle class -- Microsoft's customer base
-- is expected to jump from 1 billion to 4 billion people in
coming decades, Ballmer said, "I'm bullish, and we can all be
bullish in terms of the long-term prospects of our industry."
A substantial portion of the keynote focused on entertainment and
gaming, and some news did come out of that part of the talk.
Video: TV of the future Video: 3D TV's, shows are coming soon
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RELATED TOPICS
Microsoft Xbox 360
International Consumer Electronics Show
Consumer Electronics
Microsoft announced Project Natal, a new controller-free video
gaming system, which reads a players body movements with cameras
and mimics them with avatars on screen, will be available for
purchase by the holiday season this year.
The company had demonstrated the system at another trade show last
year, but had not set a release date until Wednesday. It is still
unclear how much the system will cost, although Microsoft says
Natal add-ons will work with its existing Xbox 360 gaming console.
Robbie Bach, Microsoft's president for entertainment and devices,
also announced a number of new games for the Xbox, including a new
edition of the popular game Halo, which is due out in the spring.
"What Star Wars is to film and what Harry Potter is to fantasy
books, Halo is to the gaming industry," he said.
Ballmer and Windows senior product manager Ryan Asdourian touted
the success of Microsoft's Windows 7 operating system, which has
won favorable reviews since it was released last year. Ballmer
said the operating system has helped buoy PC sales in the down
economy.
Asdourian said the beauty of PCs is that there are so many to
choose from -- from desktops to netbooks, notebooks and now
tablets.
"The great part about being a PC?" he asked. "You can find one
that matches your style, your needs, and of course, your budget."
Ballmer and Asdourian briefly showed off Windows-running tablet
computers from HP, Pegatron and Asus. Ballmer referred to them by
another name: "slate PCs."
Some attendees said they left the speech disappointed.
"We were really bored by it," said Paul Miller, an editor at a
gadget-focused blog called Engadget. "This is CES, and you're
looking for what's new.
"For them to show us a bunch of products and functions that we'd
already seen, it just seemed like a waste of time."
Ben Parr, co-editor of the social media and tech blog Mashable,
said he had expected more from Microsoft's keynote, but that the
company did show off the fact that it had a good year in 2009.
"It's still all very cool and Ballmer and company did a good job
reminding us what sorts of things we'll expect in 2010," he said.
At times in the keynote, Ballmer ruminated on the power technology
has to transform peoples' lives. He mentioned several Microsoft
research projects, including those to make health care data more
useful for patients, to help researchers use software to find a
vaccine for HIV/AIDS and to make homes more energy efficient.
"All of us here tonight have a real responsibility to use
technology for the betterment of the society and the betterment of
the planet," Ballmer said in the address.
Dylan Tweney, senior editor at Wired, said Microsoft doesn't get
enough credit for its lofty and often-futuristic research goals.
The problem, he said, as that these concepts don't always
translate into better experiences for consumers.
He also said Apple's rumored announcement of a tablet computer was
hanging over Microsoft's talk. "Apple has been very smart in
making inroads into home entertainment," he said, "and you could
sort of see how somebody like Microsoft might look at the prospect
of an Apple tablet and be very nervous."
http://www.cnn.com/2010/TECH/01/07/ces.microsoft/index.html
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※ 作者: ott 來自: 118.166.12.76 時間: 2010-01-08 11:58:45
※ 看板: ott 文章推薦值: 0 目前人氣: 0 累積人氣: 55
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