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原文標題：

Google plans privacy change similar to Apple’s, which wiped $230 billion off
Facebook’s market cap

原文連結：

https://www.cnbc.com/2022/02/16/google-plans-android-privacy-change-similar
-to-apples.html

發布時間：2022/02/16

原文內容：

Google on Wednesday announced it’s adopting new privacy restrictions that
will cut tracking across apps on its Android devices, following a similar
move made by Apple last year that upended several firms’ advertising
practices.

Google said it’s developing new privacy-focused replacements for its
advertising ID, a unique string of characters that identifies the user’s
device. The digital IDs in smartphones often help ad-tech companies track and
share information about consumers.

The changes could impact big companies that have relied on tracking users
across apps, like Facebook-parent Meta. Apple’s tweaks hit Meta particularly
hard, for example. Meta said earlier this month Apple’s privacy changes will
decrease the social media company’s sales this year by about $10 billion.
That news contributed to wiping $232 billion from the company’s market cap
in a single day, eventually pushing the company’s below $600 billion. Meta
was worth more than $1 trillion back in June 2021.

But while Meta fought against Apple’s changes, it seems supportive of the
way Google plans to implement its privacy tweaks.

“Encouraging to see this long-term, collaborative approach to
privacy-protective personalized advertising from Google,” Graham Mudd, vice
president of product marketing, ads and business at Facebook said on Twitter.
“We look forward to continued work with them and the industry on
privacy-enhancing tech through industry groups.”

Google said it will continue to support the current identifiers for the next
two years, which means other companies have time to implement changes.

Apple was criticized by Facebook and other companies for rolling out its App
Tracking Transparency feature, which reduces targeting capabilities by
limiting advertisers from accessing an iPhone user identifier. With that
change, users were given a pop-up window that let them block apps from
tracking their data for advertising purposes.

Google criticized Apple’s approach in its blog post without naming the
company.

〃We realize that other platforms have taken a different approach to ads
privacy, bluntly restricting existing technologies used by developers and
advertisers,” Google Android vice president of product management, security
and privacy, Anthony Chavez, wrote in a blog post. “We believe that —
 without first providing a privacy-preserving alternative path — such
approaches can be ineffective and lead to worse outcomes for user privacy and
developer businesses.”

Focusing on privacy practices could help the tech giant get ahead of
regulatory issues as lawmakers and consumers become more aware and concerned
of their personal data. The company said it would work closely with
regulators.

不負責機器翻譯

谷歌周三宣佈，它將採用新的隱私限制，這將減少對其Android設備上應用程式之間的跟
蹤，此前蘋果公司去年採取了類似舉措，顛覆了幾家公司的廣告做法。





但是，儘管Meta反對蘋果的改變，但它似乎支援谷歌計劃實施其隱私調整的方式。



谷歌表示，它將在未來兩年內繼續支援當前的標識碼，這意味著其他公司有時間實施變革
。



谷歌在其博客文章中批評了蘋果的做法，但沒有透露該公司的名字。



專注於隱私實踐可以幫助這家科技巨頭在監管問題上領先，因為立法者和消費者越來越瞭
解和關注他們的個人數據。該公司表示將與監管機構密切合作。



想說怎麼有些B2C的SaaS又崩一片 結果是Google搞事.
看來Faang互搞的戰火還會持續下去 然後流彈波及四處.

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