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※ 引述《Liyn (@_@)》之銘言：
: 對不起，請問一下，好像是我搞錯了，
: 所以beats不等於MONSTER?
: HTC買下的只有beats嗎?
: 我一直以為HTC把MONSTER給買下了，
: 看來好像是我搞錯了，
: 可以請問在HTC還沒買下beats之前，
: MONSTER和beats之間的關係嗎?
: 現在HTC和MONSTER之間有任何關係嗎?
: 謝謝
Beats Electronics Is Breaking Up with Monster

In a Las Vegas hotel a few days before the start of the Consumer Electronics
Show on Jan. 10, Interscope Geffen A&M Chairman Jimmy Iovine takes out an
iPad and swipes through photos of celebrities wearing headphones from Beats
Electronics, the company he co-owns with rapper Dr. Dre. There’s Nicole
Kidman, the late Steve Jobs listening to his iPod, and Kobe Bryant sporting a
pair in L.A. Lakers purple. Before Beats, “Guys were making headphones that
looked like medical equipment,” says Iovine.

2012 CES大展的前夕，在位於拉斯維加斯的某間飯店中，Interscope Geffen A&M的主席，



Nowhere to be found among the photos is Noel Lee, the chief executive of
Monster Cable Products, which has manufactured the headphones under exclusive
license since their debut in 2009. The partnership between Beats and Monster,
an electronics company best known for expensive stereo cables, has been an
unmitigated success. Its products captured 53 percent of the $1 billion
annual headphone market last year, according to researcher NPD Group. Now the
partnership is coming to an end. Beats has opted not to renew its five-year
contract with Monster when it ends late this year.

而在這些照片中卻找不到一個人的身影，Noel Lee，Monster線材公司的負責人。



耳熟能詳的線材大廠，兩者之間的合作關係帶來了1億美金的年營收，這個數字佔了耳機業




Though both companies publicly say the separation is amicable, the
relationship turned sour over financial terms, with divergent views on which
side deserves the most credit for the line’s success and Beats balking at
its share of the revenue, according to two people who asked not to be
identified because the talks were private. While Monster manufactures and
helped design the headphones, and even takes credit for the idea (“They
wanted to do speakers and I said, ‘The new speaker is the headphone,Says Lee)
Iovine and Dr. Dre are the partnership’s frontmen. The pair marshaled their
celebrity friends to successfully position Beats headphones as something more
than run-of-the-mill audio gear. “Now a big part of what you’re paying for
is the brand and fashion,” says Ben Arnold, director of industry analysis
for NPD.


雖然雙方公司皆公開地表態這次的分離是「和平的」，但是雙方間的合作關係因為財經



At CES, Lee was busy preparing his company for a Beats-free future. Audio
gear sales, most of which came from the Beats partnership, last year
accounted for nearly 60 percent of privately held Monster’s revenues and
profit, says Lee, who gets around conferences like CES on a Segway scooter
that’s gold-plated, just like some of the company’s pricey HDMI cables.
After the split, Beats will retain the rights to the bass-thumping sound
technology, the prominent circular design, and the brand. So last year Lee
asked nearly half his 650 employees to come up with Monster-branded
headphones. “We’re competing with ourselves,” Lee says of the Beats
products he’s trying to outdo. “We can be the Apple (AAPL) of the
headphones space, with or without Beats.”

在CES會場中，Lee正忙於準備關於"沒有Beats後的Monster的未來"，Monster在音響產品





With Beats already dominant among hip twentysomethings, Lee is targeting
athletes, women, business professionals, and others who haven’t yet been
persuaded to spend hundreds of dollars on headphones. He showed off the
company’s offerings, which became available for preorder to distributors on
Jan. 9. One $200 pair of in-ear headphones bears the name of the ’70s soul
act Earth, Wind & Fire. A Miles Davis line has earbuds shaped like trumpets
and a volume controller that looks like piston valves. In all, there are
eight new lines in 50 different styles. “We hope people will recognize what
we’ve done in terms of sound with the Beats products,” Lee says.



中所學到的一切，喜歡我們的調音。」

Meanwhile, Beats is moving on. The company’s sound technology is already in
many computers made by Hewlett-Packard (HPQ), the Chrysler 300 S sedan, and
smartphones created by HTC, which took a 51 percent stake in Beats last year
for $300 million. Beats also wants to expand into TVs and specialized audio
gear for athletes. “We have very big ambitions for Beats beyond headphones,”
 says Iovine. “Music has got to succeed on the phone or else the record
industry will never thrive.” He’s not particularly worried about the
competition from other high-end headphone makers, such as Philips Electronics
(PHG) and Bose, or his former partner. “You never get anywhere if you’re
always looking left and right,” he says. “They’re doing their thing, and we
’re doing ours.”

無論如何，Beats正在繼續往前，這品牌的音效技術也藉由HPQ早已深入許多電腦之中。

而其後也有與Chrysler轎車合作。智慧型手機大廠HTC更以3億美元購入了Beat 51%的股權。



Iovine表示：「我們對於『讓Beats超越耳機』這點抱持著很大的野心。」「音樂必須靠著


播放器才能有著今天，若是只靠錄音技術的話根本不可能如此壯大。」



Source：http://tinyurl.com/73teqba



以下簡單懶人包：

Monster做膩了線材業，想往Hi-Fi界發展。

　　　　　　　　　↓

Iovine提議Monster做耳機，並找了Dr.Dre做合夥人。

　　　　　　　　　↓

兩者間簽了五年合作契約，賺進大把鈔票。

　　　　　　　　　↓

兩方營收分配橋不攏，Beats決定先行毀約，兩者分家。

　　　　　　　　　↓

兩方之後會各自做各自的耳機，並往High-end界發展。

本文笑點：

1.Philips、Bose是HiFi產品界廠商。

2.Beats想往HiFi發展。

後記：

以上新聞為本人自翻，若有翻的不恰當請見諒，翻錯請說。

想認識Monster的可以看看。謝謝。

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※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 124.8.132.74
你們現在所購買（Beats耳飾）的是牌子與流行

基本上報導中常會省略一些受詞的部分。
※ 編輯: w113353         來自: 124.8.132.74         (01/15 02:58)
Beats系列產品不清楚，不過由Monster本家生產的耳機（如：MTPG/MTPC/MMDT等）的價格

應該不會變動。其實跟Beats分了也好，Monster本家的調音或是外型都還算是值得入手。

Beats系列的話....，如果哪天有了送我我會考慮收下。
※ 編輯: w113353         來自: 124.8.132.74         (01/15 12:12)

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