---

1.媒體來源:
the guardian

2.完整新聞標題/內文:

Reader's Digest sold for ￡1

Reader's Digest has been sold for just ￡1 to Mike Luckwell, whose previous
major investments have included Bob the Builder creator HIT Entertainment
and WPP.

Jon Moulton's private equity company, Better Capital, has offloaded Reader's
Digest UK – the waiting room staple that was once the biggest selling
magazine in the world – after investing tens of millions of pounds into
trying to rejuvenate the struggling business.

Luckwell, the venture capitalist whose personal fortune is estimated at more
than ￡135m, has acquired the title with the aim of targeting the "frisky
over-50s" group that holiday and insurance company Saga has built a
successful business on.

"Saga cleverly focused on holidays and the financial sector for the over-50s,
but now has a finger in many pies," Luckwell said. "Today it has annual sales
running into hundreds of millions – that merits a bit of competition."

Luckwell said the acquisition will provide access to a database of more than
1.5 million names, of which only 9% have recently purchased a Reader's Digest
product.

"There is significant potential to further develop and utilise those large
databases," he said.

Better Capital took the business out of administration in a ￡13m management
buy-out in April 2010, and has since ploughed a further ￡23m into the
company.

The investment failed to fuel a turnaround at the title, which no longer has
its sales officially audited in the UK.

Luckwell has made his fortune through a range of deals and investments,
starting with his launch of the Moving Picture Company post-production
business in 1970.

In the 1980s, MPC merged into Carlton Communications, with Luckwell becoming
the latter's largest shareholder and eventually selling out for ￡25m.

In the late 1980s, he was the biggest shareholder in Sir Martin Sorrell's
WPP. In the 1990s, investments included HIT Entertainment, home to Bob the
Builder and Barney, from which he made ￡33m when it was sold to Apax in 2005.

Reader's Digest was founded in 1922 by DeWitt and Lila Bell Wallace. By the
early 1960s it had a global circulation of 23 million an issue with 40
international editions.

The title remained the biggest selling consumer magazine in the US until as
recently as 2008.

簡要翻譯一下：

讀者文摘以1英鎊的象徵性價格轉賣給HIT娛樂的老闆Mike Luckwell
原本讀者文摘的所有權是在Jon Moulton的私募股權公司底下
在花費了數百萬英鎊試圖振興陷入困境的雜誌業務之後
決定轉賣給這位在媒體業有30年經驗的大亨

Mike表示他會把重心移向網路版雜誌的發展
新的雜誌名稱預計叫做"firsky 50s" (暫譯：歡鬧的50年代)
但短期內不會把紙本版的讀者文摘收起來

讀者文摘於1922年創立，於1960左右的全盛時期最高發行量達2300萬
並且同時於40個國家出版。

3.新聞連結:


http://www.theguardian.com/media/2014/feb/17/readers-digest-sold-1-pound-mike-luckwell

http://ppt.cc/2nlW

4.備註:

白日夢冒險王...

有個編輯要去冰島了嗎

--
※ 發信站: 批踢踢實業坊(ptt.cc)
◆ From: 114.32.167.200

--